Imagine the possibilities with a new slogan
Horray for Norway! In a wonderful display of solidarity with more southerly nations, at least some of these bold boreals (if one believes the information on breakingburgh.com, which, since it is on the internet, must be real news) declared theirs a “s***hole country.”
Here’s suggestion: suppose Hawaii were to rename itself the “S***hole State.” Not only would this generous gesture show support for those unfortunate countries upon which the “S***hole” epithet has been imposed (or those which, like noble Norway, have taken it as a badge of honor), but it beats vapid slogans like “The Most Beautiful Islands in the World” for catchiness and memorability.
It would, moreover, cost far less than this and other equally silly phrases for which the HTA has paid advertising geniuses to formulate. (Unless, that is, that agency were to offer me an emolument for proposing the idea).
Finally, enterprising entrepreneurs may already be salivating over the possibilities for S***hole State swag: T-shirts, postcards, bumper stickers, logos, etc.
Equal opportunity calls. Go for it, Hawaii!