Hawaii’s tourism industry looks ahead to 2018 with hope

The full-year visitor statistics for 2017 — and the economic impact statewide — will be released at the end of this month. But we already know that new yearly records will be set in three key categories: generated state tax revenue, visitor spending and visitor arrivals.

Generated state tax revenue supports government programs all communities need. Visitor spending grows the state’s economy. Visitor arrivals spread tourism’s impact to all islands.

Most importantly, tourism’s success is supporting approximately 200,000 jobs statewide for residents who depend on Hawaii’s number one industry for their livelihoods.

The industry’s success is a collaborative team effort supported by tourism’s stakeholders, from our elected officials and leaders in the private sector to the professionals on the front line interacting with visitors daily.

All stakeholders are committed to seeing tourism prosper for the good of residents, families, businesses and communities statewide.

Air seat capacity increasing in 2018

We have good reason to believe tourism’s momentum can be sustained in 2018. Over the last half of 2017, we saw a steady rise in air seat capacity to Hawaii.

In November, air seat capacity increased by 5 percent compared to a year ago, the highest monthly rate of growth in 2017. We expect air seat capacity in December to show an increase of about 6 percent when the month’s visitor statistics are released.

This upward trend is continuing into 2018 in response to travel demand. In the first quarter, based on scheduled flights serving Hawaii, air seat capacity is projected to grow by 10.9 percent!

Travel demand for Hawaii drives air seat capacity, which produces more bookings for hotels, activities and attractions, and increases spending at restaurants, retail outlets and stores. All of this combines to strengthen Hawaii’s economy and, ultimately, support jobs for residents.

Air seat capacity is, arguably, the strongest statistical indicator of potential success for Hawaii tourism. That being the case, Hawaii is well-positioned entering 2018.

Yet, we all know tourism is a fragile industry and continued growth can be interrupted at any time by an economic downturn, international crisis or natural disaster.

Moreover, destinations worldwide are relentless in trying to draw travelers away from Hawaii.

Thus, we can never assume strong travel demand for Hawaii is a given. We have to constantly market the Hawaiian Islands to help ensure travelers keep booking trips to Hawaii and driving travel demand.

As travel demand stays strong for Hawaii, so does air seat capacity and our state’s economy.

Everyone can count on HTA and its Global Marketing Team to continually work at driving travel demand for the Hawaiian Islands.

Mahalo for your continued support, and best wishes for a happy and prosperous 2018.


George D. Szigeti is president and CEO of the Hawaii Tourism Authority.

  1. larry January 4, 2018 5:51 am Reply

    more people
    same space

  2. Charlie Chimknee January 4, 2018 7:31 am Reply

    Some of us have been curious for a long time about the Hawaii Tourism Authority…why is it that it is given so much money per year yet when we travel to the mainland or foreign countries we never ever see advertising for Hawaii.

    Anyone else have a different experience. Maybe the HTA could tell us where they target the ads, and the costs.



  3. Jeff gordon January 4, 2018 9:43 am Reply

    What?! Really?! No mention of the impact that tourism has on our island?? No mention of traffic, pot holes, human waste, etc etc etc??
    What a joke. This is Exactly why Kauai is turning into Maui.
    Thanks, George! Keep up the good work of Ruining Paradise.

Your email address will not be published. Required fields are marked *


By participating in online discussions you acknowledge that you have agreed to the TERMS OF SERVICE. An insightful discussion of ideas and viewpoints is encouraged, but comments must be civil and in good taste, with no personal attacks. If your comments are inappropriate, you may be banned from posting. To report comments that you believe do not follow our guidelines, send us an email.