Willie ‘Golden Boy’ Duarte of Duarte’s U-Drive & Tours

Willie Duarte (1921-2007) started Duarte’s U-Drive &Tours on Kauai in the early 1950s, and by the time he sold the company and Orchid Island Tours on the Big Island to Amfac in 1969, he’d expanded his operations and became such a financial success that he was known locally as Willie “Golden Boy” Duarte, the U-Drive king of Kauai.

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