In the market to save lives

Bill Buley / The Garden Island

Kauai Fire Department’s Ocean Safety Bureau accepts the keys to two new 2019 Ford F150s and two Jet Skis on Friday. From left are Dr. Monty Down, Kauai Lifeguard Association president; Kalani Vierra, OSB chief; Fred Atkins, Hawaii Tourism Authority board; Chantel Zarbaugh, KLA marketing director; Jim Ingham, OSB North District captain; and Aaris Berry, general sales manager at Kuhio Auto Group.

LIHUE —The Hawaii Tourism Authority is shifting from strictly marketing to sustainable tourism.