LIHUE — Vivial, publisher of the Hawaiian Telcom Directory, is partnering with schools on the islands of Hawaii, Kauai, Lanai, Maui and Molokai to launch the #SmallBizBigOutcome recycling drive and environmental awareness campaign.
LIHUE — Vivial, publisher of the Hawaiian Telcom Directory, is partnering with schools on the islands of Hawaii, Kauai, Lanai, Maui and Molokai to launch the #SmallBizBigOutcome recycling drive and environmental awareness campaign.
The campaign runs through May 30, and is in conjunction with the 2018 Hawaiian Telcom Directory delivery on the Neighbor Islands.
Local schools on each island will compete to collect outdated telephone directories, which will keep the directories out of landfills through recycling. All participating schools will receive cash prizes for their involvement in the program, and one school will win a grand prize. The grand prize winner will be selected based on book collection totals and efforts to engage and educate students about protecting the local environment.
“For a decade Vivial has partnered with Neighbor Island schools to collect tons of outdated directories for recycling and environmental awareness, and we’re proud to champion positive change in the communities we serve,” said John Lambert, general manager of Vivial in Hawaii. “We love seeing how students learn the difference they can make in protecting the environment, as well as the ripple effect it has with residents and businesses across Hawaii.”
Hawaiian Telcom Directories are 100 percent recyclable. After the close of the contest, the telephone directories are shipped off-island for recycling. On Hawaii, Kauai, Lanai and Maui the materials are converted into an array of new products, including building insulation, writing and copier papers, newsprint and paper towels. The directories from Molokai are processed at a waste-to-energy facility where they are used to generate a valuable source of renewable energy for Oahu.
Vivial is also partnering with local food banks, including Hawaii Foodbank, Hawaii Foodbank – Kauai Branch, and The Food Basket and the Maui Foodbank, to host a community food drive. By using the recyclable directory delivery bags, Vivial encourages the community to fill the bags with nonperishable food items and donate them to local food banks.
Kauai schools that are currently participating are Eleele, Kapaa Elementary, King Kaumuali’i Elementary School and Waimea Canyon Middle School.
Hate to say it but Vivial is publishing an outdated mode of advertising. How much thinner will the book get before you quit?
Plastic shopping bags are banned and littering is illegal yet you put a thin, outdated mode of advertising into a heavy guage plastic bag and pay people to litter them onto every driveway on Kauai without asking. Get with it and do something besides paying lip service to “recycling”.