KCFCU undergoes name change, re-branding

  • Dennis Fujimoto/The Garden Island

    Tess Shimabukuro, president and CEO of Gather Federal Credit Union, shows a re-branded premium which was distributed, Saturday during the credit union’s name and brand change from Kauai Community Federal Credit Union.

  • Dennis Fujimoto/The Garden Island

    Customers waiting for service are greeted by signages and video explaining the name change to Gather Federal Credit Union, Monday at the Kukui Grove branch.

  • Dennis Fujimoto/The Garden Island

    Tess Shimabukuro, President and CEO of the Kauai Community Federal Credit Union, introduces KCFCU board president Walton Hong against the slide showing the credit union’s new name and brand, Saturday during the credit union’s annual membership meeting at the Kauai Marriott Resort and Beach Club.

LIHUE — “What is this about a ‘gather-ing?’” Darnell Aquino said Saturday at the Kauai Marriott Resort and Beach Club.

The question took place during a luncheon which preceded the announcement of the name change and re-branding for the Kauai Community Federal Credit Union at its 64th annual membership meeting.

The announcement was completed when Tess Shimabukuro, the Gather Federal Credit Union president and CEO, instructed staff and leaders to remove their name tags revealing the new name.

“We’re still the same people,” said Gather FCU board president Walton Hong. “We still have the same benefits. We may change the name, but our values are still the same — when we gather, we grow.”

Hong said the new name prepares the credit union for future growth. The name change took effect March 10.

“The acronym KCFCU was difficult to say, and ‘Kauai’ was a source of confusion,” he said. “People were confusing us with businesses and other financial institutions with similar names.”

Gather Federal Credit Union symbolizes the past, present, and prepares the credit union for the future.

“In 1954, 10 pineapple farmers gathered with a vision of helping farmers,” Hong said. “From their $595, the credit union has grown to where we have 35,000 members with assets totaling more than half a billion dollars. We will continue to grow, and like a plant, we need to spread our branches. The new logo represents the pineapple top as a symbol of growth and prosperity.”

Shimabukuro said the start of the credit union was based on the tanomoshi practice by Japanese immigrants when they arrived in Hawaii to labor on the plantations.

“Gather celebrates our members,” Shimabukuro said. “From the time the 10 farmers gathered to form the credit union, as more people gathered, the credit union grew to where we are, and the more we gather, we grow.”

Shimabukuro said the credit union has not been bought or sold. There will be no interruption of service as the transition to the new name takes place over the next six to eight months. Phone numbers to the different branches and main branch will remain the same as will the operating hours and relevant member information.


Dennis Fujimoto, staff writer and photographer, can be reached at 245-0453 or dfujimoto@thegardenisland.com.

  1. manongindashadow March 13, 2018 9:03 am Reply

    Why couldn’t they leave well alone? That was a silly reason, ” cause of the other (KGFCU) credit union” sound to close Don’t our Credit Union Personnel have better things to worry about to justify their positions?

  2. HaloHalo March 13, 2018 9:28 am Reply

    …but why?

  3. Carl Rossetti March 13, 2018 5:34 pm Reply

    I was very disappointed to hear the name change. Gather FCU could be anywhere in the US. At least KCFCU identified not only community as coming together but also Kauai as unique. We live in a very special, very beautiful, and unique place in the world. Why not be identified with it. I can’t see how this name change will bring in more members. If anything it may do the opposite. Dumb move!

  4. Clint Mathes March 17, 2018 11:02 am Reply

    This sounds like some cheap, generic mainland name!
    I’m not happy about this name change one bit!

  5. Clint March 17, 2018 11:14 am Reply

    What the heck kind of name is that? Gather?!!
    Sounds like a vegan vegetable market, not a banking institution!

  6. Vince April 8, 2018 10:39 am Reply

    Personally I think it is a terrible name and a waste of time and money to do this change. I agree with Carl above – dumb move. Makes me want to switch to Bank of Hawaii.

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