Vegas rebranding shows difficulty of messaging after tragedy

FILE – In this Monday, Oct. 16, 2017, file photo, workers install a #VegasStrong banner on the Mandalay Bay hotel and casino in Las Vegas. Stephen Paddock opened fire from the hotel on an outdoor country music concert, killing 58 and injuring hundreds. Las Vegas’ efforts to rebrand itself since the shooting show just how difficult it can be for organizations to hit the right tone after a deeply tragic event. The city put its famous “What happens here, stays here” slogan on hold, and its initial ad campaign after the attack won praise for its sensitivity. But a national TV commercial that features real social media posts from after the shooting is getting more mixed reviews, with some calling it tacky.(AP Photo/John Locher, File)

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