Social media helping college teams start new traditions

In this Oct. 14, 2017, photo, Florida fans wave cell phone lights and sing the Tom Petty song “I Won’t Back Down” at the beginning of the fourth quarter of the team’s NCAA college football game against Texas A&M in Gainesville, Fla. This is a new tradition to honor Gainesville native Tom Petty, who died earlier this month. (AP Photo/John Raoux)

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