Social media helping college teams start new traditions

In this Oct. 14, 2017, photo, Florida fans wave cell phone lights and sing the Tom Petty song “I Won’t Back Down” at the beginning of the fourth quarter of the team’s NCAA college football game against Texas A&M in Gainesville, Fla. This is a new tradition to honor Gainesville native Tom Petty, who died earlier this month. (AP Photo/John Raoux)


Your email address will not be published. Required fields are marked *


By participating in online discussions you acknowledge that you have agreed to the TERMS OF SERVICE. An insightful discussion of ideas and viewpoints is encouraged, but comments must be civil and in good taste, with no personal attacks. If your comments are inappropriate, you may be banned from posting. To report comments that you believe do not follow our guidelines, send us an email.