LIHUE — The state Department of Health launched its “Choose Healthy Now” campaign in all 7-Eleven Hawaii locations throughout the state.
As the department’s newest partner in the campaign, 7-Eleven is increasing consumer access to healthier foods and beverages and highlighting these better choices in some of the most visible areas of their 64 stores.
“We are honored and excited to be part of an initiative that provides our customers with an easy and quick way to make healthy food choices,” said Greg Hanna, President and CEO of 7-Eleven Hawaii.
Through Choose Healthy Now, 7-Eleven customers will be able to easily identify and select foods and beverages that meet nutrition guidelines set by the Department of Health.
Product placement and price incentive strategies are also used to encourage the selection of healthier items.
“The state’s new partnership with 7-Eleven will make a huge impact on peoples’ ability to make fast, easy, healthy snack choices,” said Lola Irvin, Chief of the DOH Chronic Disease Prevention & Health Promotion Division.
Choose Healthy Now can now be found in grocery and convenience stores, hospitals, cafeterias, and snack shops at more than 145 locations statewide.