Entrepreneur Judy Capertina to speak about running successful business

Local business owner Judy Capertina will serve as a guest panelist for American Business Women’s Day.

“There are some incredible women out there that have awesome business minds and business skills,” she said. “This particular meeting is going to be really good because it brings out a lot of issues that we as women come across when trying to start up a business or continue on with it and how we learn to deal with different things.”

Capertina is founder and owner of Haole Girl Island Sweets, offering farm-to-table products.

“You kinda have to create your own niche, you can’t just go and do the same product like everybody else,” Capertina said. “So I basically created my own brand, using all natural local ingredients.”

Capertina, along with other Hawaii business owners, will be participating in American Business Women’s Day on Sept. 22 on Maui.

To mark the occasion, the Maui Business Brainstormers is bringing together a panel of eight successful women from Hawaii, Oahu, Maui and Kauai to share lessons they have learned about the business.

“We reached out to many Kauai organizations and ended up choosing Judy Capertina for the panel because she has been doing a lot worldwide,” said event organizer Grace Fung. “We picked her because of her accomplishments as a woman who chose Kauai as home. She is also a very humble person.”

Capertina has created culinary confections for nearly four decades. She was executive pastry chef at the St. Regis Princeville Resort and worked with five-star resorts across the nation. She has also been televised on the Food Network and featured in multiple publications.

“I decided to totally get out of the corporate end and do farm-to-table, and it’s been amazing. There’s been a big transition on the island in the last several years,” she said.

The female brainstorming panel will include Melanie Marrero, CEO at Maui Brewing Company, and Diane Haynes Woodburn, publisher of Maui No Ka ‘Oi Magazine, among others.

“It’s an excellent opportunity for us to share a lot of insights,” Capertina said.“Like revenues and cash flow, how to approach your marketing, your sources on materials, labor, all that.”

The meeting is scheduled on American Business Women’s Day nationally recognized celebrates the 1949 founding date of the American Business Women’s Association and commemorates the accomplishments of more than 68 million working women across the country.

“I just got called out of the blue; I was a little surprised,” Capertina said. “But I’m honored to be included on the panel. I think it’s an excellent idea.”


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