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Aqua-Aston Hospitality announces new name, branding

Aqua Hospitality and Aston Hotels & Resorts – both operating businesses of Interval Leisure Group — have announced the group will now operate under the Aqua-Aston Hospitality banner.

“With the integration of two experienced hotel management companies, we believe that our rich expertise developed during a combined 80 years in the industry will greatly benefit our owners, guests, employees and travel partners,” said Kelvin Bloom, president of Aqua-Aston Hospitality parent company Aqua-Aston Holdings, Inc.

Matt Bailey, president and chief operating officer of Aqua-Aston Hospitality, said a natural part of the integration process has been to develop a refreshed identity.

“Operating under the Aqua-Aston Hospitality banner, we now have a new look and have further differentiated our five brands. We want everyone to know our biggest strength, that we offer a robust portfolio of hotels for all,” he said.

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