Churchill, Karabelas take on new roles with Aqua, Aston

HONOLULU — Aqua Hospitality and Aston Hotels and Resorts have announced two promotions.

Elizabeth Churchill has been promoted to the newly created role of chief revenue officer.

A veteran marketer and sales leader with expertise in property rebranding and repositioning, Churchill will oversee an extensive portfolio of hotels and resorts in addition to all marketing, sales, revenue management, and reservations functions in her new capacity.

“My advancement to chief revenue officer comes at the perfect time, following the recent integration of two Hawaii-based iconic travel brands,” Churchill said.

Churchill’s extensive knowledge of Hawaii’s hospitality and tourism industry, combined with her progressive marketing and revenue management techniques, have led to incredible growth for Aqua Hospitality. Churchill was also responsible for orchestrating the rebranding of Aqua Hotels and Resorts.

Also, James Karabelas has been named senior director of digital marketing.

With more than 10 years of sales and marketing experience, he will lead the strategic development of digital initiatives for Aqua Hospitality and Aston Hotels and Resorts’ 54 properties in Hawaii, on the Mainland and Guam.

Previously, Karabelas oversaw the strategic development and management of eCommerce initiatives and online marketing programs at Castle Resorts and Hotels. Prior to Castle, Karabelas served as senior digital strategist at Saatchi and Saatchi, a global advertising agency where he delivered strategic direction, insights, and thought leadership across all digital channels for clients.

Karabelas holds a bachelor of science degree in business administration from Boston University.

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