New vehicle sales strong on Kauai

LIHUE — New vehicle sales are up 26.2 percent for the second quarter on Kauai — a higher percentage than any other island in the state — according to data from a Hawaii Automobile Dealers Association report released this week.

New retail registrations in Hawaii increased 12.3 percent for the first six months of the year. New auto sales in the state are up 5.5 percent overall for the quarter but trail the national 7.8 percent increase.

HADA predicts a 6.8 percent increase for the second half of 2014. 

The “Hawaii Auto Outlook” notes that Kauai auto dealers sold 1,253 new vehicles between January and June, as compared to 993 sold for second quarter 2013. Light trucks garnered 64.4 percent of the market share but fell 1.4 percent from 2013. The light truck market share increased from to 51.6 percent.

Detroit vehicles accounted for 22.6 percent, which is down 1.4 percent from 2013. Ford captured 11.1 percent of the Kauai market share.

“Sales are steady, and we are all looking forward to the release of the aluminum Ford F150 toward the second half of the fourth quarter,” said Aaris Berry, general sales manager Kuhio Ford. “They are lighter, stronger, and more fuel efficient — a real game changer.”

Toyota was tops with 31.8 percent of all cars and trucks sold on Kauai in the second quarter. Honda was second at 14.8 percent, and Nissan was third at 11.7 percent.


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