People on the Move for Sunday, July 10, 2011

• Seese elected to Exec. Committee of National Assoc. of State

Energy Officials • Lasker of Social Kaua‘i chosen as official

inbound marketing educator • Craddock joins First Hawaiian Bank •

Wine appointed CFO of A&B

Seese elected to Exec. Committee of National Assoc. of State Energy Officials

Estrella A. Seese, acting administrator of the Energy Office of the State Department of Business, Economic Development and Tourism, has been elected as  secretary for the Executive Committee of the National Association of State Energy Officials, a nationwide non-profit organization of energy officials, a press release states.

Members of NASEO, the non-profit of energy officials from each state and US territory, are senior energy officials, as well as affiliates from the private and public sectors. NASEO was formed in 1986 to improve the effectiveness and quality of state energy programs and policies, provide policy input and analysis, share successes among the states, and to be a repository of information. 

Member agencies work on a wide range of programs and policies including energy efficiency and renewable energy; transportation and fuel supplies and pricing; energy production and distribution; and energy security and emergency preparedness.

 “In this leadership position, Estrella will be able to share experiences and bring back to Hawai‘i the best practices across the nation,” said DBEDT Director Richard Lim. “We look forward to the innovation and collaboration that will result from her role in NASEO’s executive committee.”

Seese has more than 30 years of experience in the energy arena. Prior to joining DBEDT as head of the State Energy Office’s Policy and Planning division, she was director of Pricing at Hawaiian Electric Company, responsible for the development, administration and implementation of the electric rates and tariffs on O‘ahu, Maui and the Big Island.

She holds a master of arts degree in economics from University of Hawai‘i, Manoa, and a bachelor of arts in economics from University of Santo Tomas in Manila, Philippines, where she graduated Magna Cum Laude. She was an East-West Center degree scholar and a Ford Foundation fellow.

Lasker of Social Kaua‘i chosen as official inbound marketing educator

Inbound Marketing University has chosen Kaua‘i businessman Chuck Lasker of Social Kaua‘i to be an Official Inbound Marketing Educator.

IMU chooses graduates who have demonstrated a commitment to teaching fellow marketers and businesses how to grow their businesses through inbound marketing tools and strategies, a press release states.

Lasker was certified as an Inbound Marketing Professional in 2009. The certification acknowledges his proficiency in inbound marketing principles and best practices. These principles include: blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop analysis.

IMU courses are taught by a knowledgeable faculty of professors, including New York Times’ bestselling author Chris Brogan, Google’s Analytics Evangelist Avinash Kaushik, Internet celebrity Gary Vaynerchuk, best-selling author and international speaker David Meerman Scott.

Lasker was the vice president of marketing at a national health products company for 10 years. In 2003, he left corporate life and became a full-time online marketing consultant. He is a writer, consultant, trainer and has spoken nationally on topics such as affiliate marketing, ecommerce and social media. He’s been published in Practical eCommerce Magazine, Website Magazine and the Huffington Post. He is a professional member of the Social Media Club.

Social Kauai provides social media training, networking and educational events, community marketing strategies, and web and social media experiences for Kaua‘i-based businesses and nonprofits.

Inbound Marketing University is an online community and certification program for marketers. The site’s content teaches a new style of marketing that emphasizes business uses of social media, content creation and search engine optimization for marketing. 

Craddock joins First Hawaiian Bank

Jeff Craddock has joined the Wealth Management team at First Hawaiian Bank as a Wealth Advisor, an announcement states.

He will work closely with Sr. Wealth Management Advisor Kanani Strickland to assist customers on Kaua‘i with their financial planning and investment needs.

Craddock has more than 18 years of financial planning experience, including six years with FHB previously. He will be

responsible for providing investment strategies and opportunities for clients. He has a bachelor’s degree in business

administration from Western Washington University.

To sign up for a free retirement review, contact Jeff Craddock or Kanani Strickland at 245-4024 or stop by the FHB Lihu‘e branch located at 4423 Rice St.

Wine appointed CFO of A&B

Alexander & Baldwin President and CEO Stanley M. Kuriyama on Wednesday announced the appointment of Joel Wine as the company’s senior VP, CFO and treasurer effective Sept. 1, a press release announced.  

Wine will report directly to Kuriyama and oversee all financial matters of A&B and its subsidiaries, as well as direct the company’s corporate development activity.

Wine comes to A&B after 14 years at Goldman Sachs, the last 12 of which have been in San Francisco, Calif., where was a managing director and senior investment banking advisor since 2004. 

In his duties at Goldman Sachs, Wine provided strategic and financial advice to a broad spectrum of companies across the nation, including those in the transportation and real estate sectors. A&B has been in Wine’s portfolio of clients since 2002. 

“Joel brings a breadth of experience in financial and strategic matters and a close working knowledge of A&B’s businesses from over eight years as A&B’s senior advisor at Goldman Sachs,” Kuriyama stated. “We believe he will be an excellent addition to our leadership team and will hit the ground running at A&B, helping to define strategic growth initiatives while continuing to maintain the company’s effective financial control and reporting environment.”

Kuriyama also noted that, “Wine’s hiring represents the effective and timely culmination of a comprehensive management transition plan announced in February.”

Wine will succeed Christopher J. Benjamin as CFO. Benjamin will assume a new role as president of A&B Land Group, which encompasses A&B Properties and the company’s various agricultural businesses. 

Norbert M. Buelsing, current president of A&B Properties, will be retiring after helping to effect a smooth transition for Wine and Benjamin into their new roles.

Also as part of this realignment, Rick W. Volner was promoted on April 1 to general manager, Hawaiian Commercial & Sugar Company.


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