Although the economy has seen better days, smiles adorned faces at the Kaua‘i Chamber of Commerce General Membership Meeting, held at Kaua‘i Marriott Resort and Beach Club last Tuesday evening. It was a festive affair, with over 250 members attending,
Although the economy has seen better days, smiles adorned faces at the Kaua‘i Chamber of Commerce General Membership Meeting, held at Kaua‘i Marriott Resort and Beach Club last Tuesday evening. It was a festive affair, with over 250 members attending, including an appearance from Santa Claus, and all having nothing but positive words to say about business on the island.
Attendees were decked out in their best aloha attire, and it was difficult to believe the current existence of a tumultuous economy because the theme for the evening was about staying positive.
Randall Francisco, president of Kaua‘i Chamber of Commerce, says that is just what he intended, as he believes remaining positive during times like these is the key to success.
The evening began with a silent auction, where shortly after, new members were welcomed to the chamber including Mokulele Airlines’ Bill Boyer Jr., Pawrific Pet Care’s Desiree Hoover and Historic Waimea Theatre’s Mark Nellis.
Kurt Akamine of Ohana Pacific Management Co., gave an inspiring welcome speech, reminding everyone that, “We are all graced to live and work in such a beautiful place.”
After a short prayer given by Mark Hubbard from Hawai‘i Blood Bank, with a witty reminder for all to donate, dinner was served.
The best was yet to come after the buffet, when four Kaua‘i entrepreneurs discussed what it takes to survive the economic storm.
Kamika Smith of Smith’s Motor Boat Services, which has been in business for nearly 63 years, admits there is no doubt we are encountering a time of hardships. On the other hand, Smith said, “Consistency is very important. Whatever you promise to clients, make sure that you follow through.”
Because he has been in business on Kaua‘i for such an extended period of time, he believes that the longevity of his family-run operation is what has kept it successful, however, he also knows that the decline in visitor numbers will eventually be felt by all. He says, “Memberships are important to businesses and offer a chance to network, such as events like this.”
Lori Cardenas, of Aunty Lilikoi is also no stranger to the sudden drop in visitors to the island, being that they compromise approximately 80 percent of her retail sales. She admitted, “The major challenge is keeping my own emotions in check; you’ve got to keep it together.”
Cardenas also advised, “Make sure you utilize the talents of all the people around you. We’re all multi-talented.”
When asked what makes her business remain successful through difficult situations, Cardenas said, “We take every opportunity we can to advertise.”
Cardenas also revealed her best kept secret, “Without a doubt, Kauai Made Products.”
Rod Sueoka of the Sueoka Store in Koloa, said that the cost of high electric bills were affecting his budget and he has been taking the necessary steps to conserve as much energy as possible.
Sueoka also said, “We really focus on customer service and treating our employees like family,” about keeping his business prosperous despite inflated costs.
Dane Kane of Trax Enterprises also offered his knowledge of keeping businesses afloat during a crises, “When times are bad, make it an opportunity for cooperation instead of competition.”
Kane was also adamant about knowing who your suppliers are and keeping a close relationship with them.
“If you have critical suppliers and they are in trouble, consider investing in their business,” he says.
Kane explained that suppliers are the life-line for many businesses, especially on Kaua‘i, where provisions come from overseas. If suppliers are in trouble, it will create a ripple effect unless there is some sort of cooperative relationship.
Panel Moderator, Yuka Nagashima of High Technology Development Corporation captured the main points by concluding, “Know your customers, know your employees and know your suppliers. And, if there is something you didn’t have time for before, do it now.”
The final note came from Jeff Mira of Pu‘uwai Construction & Design: “It’s been fun; a relatively trying year, but I think we’re going to make it.”
• Coco Zickos, business writer, can be reached at 245-3681 (ext. 251) or czickos@kauaipubco.com
