CINCINNATI — FAO Schwarz will open toy stores in nearly 700 Macy’s department stores over the next two years in a move that both stores hope will drive traffic in a tough economic environment. The two companies announced Friday that
CINCINNATI — FAO Schwarz will open toy stores in nearly 700 Macy’s department stores over the next two years in a move that both stores hope will drive traffic in a tough economic environment.
The two companies announced Friday that about 75 full-size FAO Schwarz toy stores will open across the country in the fall, along with about 200 smaller shops that will be up to 300 square feet.
It was not known at press time whether Hawai‘i Macy’s stores are included in the plans.
A list of affected locations is expected Monday, according to Macy’s West spokeswoman Janet De Vor.
Macy’s CEO Terry Lundgren told shareholders that FAO Schwarz will open stores in up to 275 of Macy’s stores this fall, and the companies plan to expand over the next two years to include 685 Macy’s stores that have children’s departments.
• The Associated Press contributed to this report.
