Big news was waiting for the Kapa‘a High School digital media classes when they returned from winter break. Hawaiian Airlines had selected them to work in conjunction with Starr Seigle Advertising on an ad campaign showcasing Hawai‘i students and their views of what Hawai‘i means to them.
Hawaiian Air began the partnership with Hawai‘i schools last year, and the ads were so popular that they decided to do it again with a new group of schools. This year, Kapa‘a High School was one of the few chosen. In addition to the honor of working with Hawaiian Air and Starr Seigle Advertising, the class was awarded a Sony High Definition Video Camera to record shots for the upcoming ad.
The digital media students under the direction of Michelle Rundbaken have spent the past two months planning and shooting segments for the commercial. Out of seven groups in the class, only one group will have their idea chosen. Two members from the winning group will receive a free trip to O‘ahu to visit the Starr Seigle Advertising Agency where they will tour the facilities, edit their footage and record their voices for the commercial.