Anchor Cove reaches marketing deal

Anchor Cove Shopping Center and Norwegian Cruise Line (NCL) have agreed to a marketing partnership, said shopping center owner Richard Jasper.

Norwegian Cruise Line will begin “on-board marketing” of Anchor Cove Shopping Center via print advertising and on-board in-room television video spots.

Also, Anchor Cove will be highlighted on Norwegians dockside “Port and Cruise” guide which is given to all passengers visiting Kaua‘i.

In addition to all of the marketing of Anchor Cove, Norwegian has agreed to have bus tours returning from its Kaua‘i day excursions to stop at Anchor Cove Shopping Center.

“Because of Anchor Cove’s strategic location near Nawiliwili Harbor, the tour bus stop off option became a positive ‘win-win proposition’ for both companies,” said Jasper.

“Anchor Cove’s free shuttle service to and from the harbor and the short seven minute walk to either destination allows the passengers returning from their tours the opportunity to explore Anchor Cove and the surrounding Kalapaki beach area.”

The tour buses will be stopping and allowing passengers to disembark their tour buses at Anchor Cove’s new parking lot.

Fifty six new parking stalls and four new tour bus locations highlight and support Anchor Cove’s newest retail locations as part of the recent expansion of the Center.

As a result of the expansion, there is an additional 10,800 square feet of retail space at the center. Retail locations range in size from 330 to 750 square feet. Half of the available locations have been leased with approximately five store locations still available for retail operators.

Anchor Cove opened in 1989 and recently had an occupancy rate of nearly 100 percent.

With the Marriott hotels 230 timeshare units 100 percent sold out, the 365-room hotel averaging 90 percent occupancy, Kaua‘i’s million visitors and Norwegian Cruise Lines plans to add four cruise ships to the Hawaii market, Anchor Cove realized the need for additional retail space.

In 2002, NCL offered a plan to base a second ship in Hawaii for year-round cruises. The cruise line is expected to bring in over 136,000 passengers in 2003.

Norwegian Cruise Lines has reserved future Nawiliwili dock space for every day of the week with future overnight stays numbering twice a week.

Norwegian’s island plans coupled with Royal Caribbean Cruises, Carnival Cruises, Princess Cruise, Celebrity Cruises and Crystal Cruises could make for a bright future for Anchor Cove’s portside retailers.

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