Tiger is leaving tracks on Kaua’i

Kaua’i, too, is riding on the Tiger Woods bandwagon.

The impending arrival

here in November of the brilliant professional golfer for the Grand Slam of

Golf in Po’ipu has had the island abuzz for months. Now comes word that the

player who has stood much of the world-not just the links part of it-on its

head is about to start putting coffee in its cup, too. In a $1 million-plus

deal between Kaua’i Coffee and Japan’s Asahi Breweries, a cold coffee drink

called Wonda Hawaiian Ice will be marketed by Woods, “the hottest celebrity

endorser out there,” as one marketer put it.

With the way Woods is, Kauai’s

associations with him are as sure a winner as he is.


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