TALLADEGA, Ala. (AP) — Having the best team in NASCAR has paid off, finally, for Furniture Row Racing. The team on Sunday announced a full sponsorship package for Martin Truex Jr. in 2018 with Bass Pro Shops, 5-hour Energy and
TALLADEGA, Ala. (AP) — Having the best team in NASCAR has paid off, finally, for Furniture Row Racing.
The team on Sunday announced a full sponsorship package for Martin Truex Jr. in 2018 with Bass Pro Shops, 5-hour Energy and Auto Owners Insurance. Since its inception, the team has primarily been funded out of team owner Barney Visser’s pocket.
But Truex has been the most dominant driver this season and is the current favorite to win the Cup championship.
The new sponsorship consists of 16 races of funding from Bass Pro Shops and 14 races from 5-hour Energy. Auto Owners Insurance picked up the remaining six races. As part of the deal, Bass Pro Shops and 5-hour Energy also are forming a business-to-business relationship.
Visser said finding two companies to sign on as co-primary sponsors took cooperation from Bass Pro Shops CEO Johnny Morris and Rise Meguiar, president of 5-hour Energy’s parent company.
“It took a number of conversations and a spirit of partnership to make this happen and we thank Bass Pro Shops and 5-hour ENERGY for being open-minded to this concept,” Visser said.
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