LIHU‘E — Rick Russo wore a Sueoka’s t-shirt, colored appropriately for the Orvis Company of Vermont. Russo is the art director for the Orvis Company team which arrived on Kaua‘i late last week for a 12-day tour doing still photography
LIHU‘E — Rick Russo wore a Sueoka’s t-shirt, colored appropriately for the Orvis Company of Vermont.
Russo is the art director for the Orvis Company team which arrived on Kaua‘i late last week for a 12-day tour doing still photography for the Orvis Summer of 2012 catalog.
“It’s the biggest catalog Orvis puts out in the year,” said J Martin, the producer for Orvis. “This is our eighth time filming on Kaua‘i, but the first time we’re doing something at the Grove Farm Homestead Museum.”
The Sueoka Store t-shirt worn by Russo matched the style of apparel marketed by the company which was started in 1856 by Charles Orvis to sell fishing tackle.
“That’s a good little store,” Martin said, that statement being underscored by Russo’s t-shirt. “They have some good food.”
While on Kaua‘i the team is staying at the Grand Hyatt Kaua‘i Resort and Spa and will be visiting several locations around the island for the fashion shoots.
The misting rain, residue of a front which produced significant rain over the weekend, did not appear to bother the team who worked on the veranda of the museum’s main house, Martin noting they’ve already had snowfall in Vermont.
“We’ve got a budget to worry about,” Martin said. “But when we can put our location fees into a group who is concerned about preservation, we feel really good about it.”
Martin said because the Orvis Company is based out of Vermont, they are sensitive to perserving historic places and was pleased to discover the Grove Farm Homestead Museum.
“Our team for this shoot is made up of mostly free lancers from all parts of the county,” Martin said, the photographer inquiring into when the next outrigger canoe paddling race would take place.
Art Umezu, the film commissioner, said while this is not a big budget film production company, they did apply for filming permits and is an example of how the not-as-big producers take up the slack between the big productions.
“It’s not every day you can have a big production like the ‘Pirates of the Carribean,’” Umezu said. “But it’s the lesser productions like the soon-to-be-released sci-fi thriller ‘Piranaconda’ which utilized more than a handful of Kaua‘i resident extras and catalog shoots like the Orvis Company which help spread the word about Kaua‘i.”
Orvis is a family-owned retail and mail-order business specializing in high-end fly fishing, hunting and sporting goods and is the oldest mail-order retailer in the United States, states online sources.
Orvis has about 45 stores in the United States and the United Kingdom and also sells through about 500 independent dealers worldwide, by catalog and its website.
Visit www.orvis.com for more information.
