HONOLULU — With the local financial-services industry faced with an unprecedented coin shortage, Central Pacific Bank recently announced the state’s first-ever Change for Charity campaign, which raises money for Hawai‘i Foodbank to help fight hunger while also addressing a statewide coin shortage.
A full 100% of the value of the money received through this campaign will be donated to Hawai‘i Foodbank. The CPB Foundation is committed to matching the community contributions with an additional donation of up to $5,000.
The Change for Charity campaign runs through Aug. 12. People are encouraged to go through their home, car, couch and anywhere else where coins might be found and bring them to any CPB location and drop them off with a CPB teller. Non-customer donations are being accepted. All American coins, including pennies, nickels, dimes and quarters are accepted. Loose change is preferred, however, rolled coins will be accepted. Customers can receive a donation receipt.
“The coin shortage represents an interesting issue for the financial industry. While digital transactions are the way of the future, we are still at a point where old-fashioned coins are necessary,” said CPB Retail Markets and Operations Executive Vice President Kisan Jo.
“This is a great opportunity to break open the piggy bank and drop off your coins at any CPB branch. It will make a positive difference in the community.”
“The banking industry is facing an unusual shortage of coins here in Hawai‘i and, just as we did with the successful ‘Keep Hawai‘i Cooking’ campaign during the pandemic, CPB has come up with an innovative solution to help address the issue and assist a significant statewide nonprofit at the same time,” said CPB Executive Vice President and Chief Marketing Officer Brandt Farias. “It is a win-win idea, as it helps address food insecurity in our community while also helping to remedy the coin shortage.”
“Hawai‘i Foodbank is deeply grateful for the opportunity to partner with Central Pacific Bank on this worthy initiative. Food insecurity affects nearly a quarter of a million Hawai‘i residents, including many of our keiki and kupuna,” said Amy Marvin, Hawai‘i Foodbank president and CEO.
”We are excited about this partnership with Central Pacific Bank that will help ensure everyone in our community has the food they need to thrive,” said Marvin.
CPB in a press release said it is pleased to partner with Hawai‘i Foodbank, which can stretch change further because it works directly with the Feeding America network and local distributors to secure large amounts of food below retail cost. Just $10 helps provide food for 21 meals. To learn more about Hawai‘i Foodbank’s mission to fight hunger, visit hawaiifoodbank.org
