New campaign encourages Big Island tourists to be respectful

HILO, Hawaii (AP) — The Big Island visitors bureau and Hawaii County have launched a campaign that aims to create a more conscientious tourism industry on the Big Island.

The Hawaii Tribune-Herald reports the Island of Hawaii Visitors Bureau Executive Director Ross Birch and county Managing Director Will Okabe presented the new “Pono Pledge” at a Thursday event.

The campaign will remind tourists to treat the island and its people with respect.

Birch says it includes a nine-line mantra affirming that, while people can appreciate the beauty of the island, they will not do so in a way that disrupts the environment and community, or endangers people.

He says campaign materials will be found at tourism-adjacent industries that partner with the program, such as hotels.

Visitors are invited to sign the pledge online and share it via social media.


Information from: Hawaii Tribune-Herald,

  1. hutch September 22, 2018 9:36 pm Reply

    Might be good if local residents took the same pledge in return, promising not to harass, call names, or beat up the tourists who make their economy possible.

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