Birth control app highlights emerging health tech market

  • A women demonstrates using the Natural Cycles smartphone app, in London, Friday, Aug. 17, 2018. The mobile fertility app, has become the first ever digital contraceptive device to win FDA (US Food and Drug Administration) marketing approval, enabling women to track their menstrual cycle and uses an algorithm to determine when they’re fertile, and need to use birth control protection. (AP Photo/Nishat Ahmed)

LONDON — The condom, the pill and now, the smartphone?