Paniolo open Koloa Plantation Days festivities

  • Dennis Fujimoto / TGIFR!DAY

    Joelle Souza shows some of her Western fashion bling.

  • Dennis Fujimoto / TGIFR!DAY

    Joelle Souza shows off a “super dressed up” outfit. Souza is co-hosting the first Western Fashion Show that will be a part of the Sunset Ho‘olaule‘a and Koloa Plantation Days opening festivities at the Poipu Athletic Club Saturday, July 21.

  • Dennis Fujimoto / TGIFR!DAY

    Sheldon Souza, wearing a birthday shirt bought for him by his wife Joelle, is hoping to beat the eight-second bull-riding whistle during the three days of Koloa Plantations Days rodeo, starting Friday at CJM Country Stables in Poipu.

  • Dennis Fujimoto / TGIFR!DAY

    Savannah Souza shows a princess pose at the family’s ranch. Souza is hoping to become a rodeo princess during the Koloa Plantation Days Rodeo Friday Night Bash at CJM Country Stables in Poipu July 20.

  • Dennis Fujimoto / TGIFR!DAY

    Savannah Souza will be vying for the princess title during the Koloa Plantation Days Rodeo Friday Night Bash, July 20 at CJM Country Stables in Poipu.

  • Dennis Fujimoto / TGIFR!DAY

    Joelle Souza and her family, including daughter Montana wearing chaps “just like the kind daddy uses,” husband Sheldon, and daughter Savannah, who is hoping to become a rodeo princess.

Fashion influencers are a more recent addition to today’s lifestyle, and Joelle Souza of Omao is one of them.

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