Step up your game, own leadership

  • “Extreme Ownership” by Jocko Willink.

“The smartest, most revolutionary management approach since Jack Welch’s Six Sigma.”

“Finally, a leadership book that actually demonstrates how to truly lead. Riveting, engaging, and will dramatically improve leaders of all types.”

“’Extreme Ownership’ provides huge value for leaders at all levels. An inspiring and page-turning read, the leadership lessons are easy to digest and implement. This book made me a better leader and enabled my entire team to step up our game!”

With comments like these from fellow readers, Jocko Willink’s “Extreme Ownership” is a book which immediately caught our attention!

The author himself is a decorated retired Navy SEAL officer, and co-founder of Echelon Front, where he is a leadership instructor, speaker, and executive coach. Willink spent 20 years in the U.S. Navy SEAL Teams, starting as an enlisted SEAL and rising through the ranks to become a SEAL officer. With this background, Willink has decided to share the lessons learned from his experiences which can help not only our business lives, but our personal lives as well.

“Extreme Ownership” present us with core values that both challenge and enrich us:

The leader is always responsible —the fundamental principle of “extreme ownership”, basically meaning leaders must always “own” the mistakes and shortcomings of their teams; everyone on the team must believe in the mission; work with other teams to achieve mutually beneficial outcome; keep plans simple, clear, and concise; check your ego; figure out your priorities, and then act on them one at a time; clarify your mission (i.e., your plan); engage with your higher-ups; keep them in the loop—especially when they frustrate you; act decisively, even when things are chaotic.

The simplicity, clarity, and structure of “Extreme Ownership” are greatest strengths, and the lessons are insightful and thought-provoking.

So, take the risk! Get “Extreme”!


Cynthia Lynn and Ed Justus are owners of The Bookstore in Hanapepe.


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