Companies are looking for diverse ad teams to avoid blunders

In this Tuesday, Oct. 24, 2017, photo, members of the Droga5 team behind the recent CoverGirl campaign talk about that campaign during a meeting at the advertising agency’s headquarters, in New York. Creative director Ray Smiling, upper left, listens along with other team members as Shannon Washington, also a creative director, seated at center, makes her point. Diversity in the advertising industry is becoming a higher priority for consumer product companies as they try to reach a new generation of customers with evolving sensibilities on ethnicity, age, gender and sexuality. (AP Photo/Kathy Willens)

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