US pickup truck buyers demanding more luxury

In this August 2017 photo provided by Kendall Bachman, Bachman poses at his home in Redding, Calif., with his limited edition 2011 Toyota Tundra CrewMax that’s upholstered in leather from San Antonio-based Lucchese Boot Co. It sold for $50,000 when it was new; he bought it for $40,000 in 2013. (Courtesy of Kendall Bachman via AP)

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