Hawaiian Airlines unveils new brand

HONOLULU — Hawaiian Airlines on Monday revealed an updated brand identity and the freshly-painted livery of a Boeing 717, the first of its fleet of more than 50 aircraft that will feature the new design.

A silver maile lei with woven pakalana flowers wraps around the fuselage “in a larger-than-life expression of the aloha spirit,” said a press release.

“Our new livery embodies a stronger, more contemporary representation of Hawaiian Airlines’ culture of service and hospitality, which is the bedrock of our guest experience,” said president and CEO Mark Dunkerley.

In addition to the refreshed livery, travelers across Hawaiian’s U.S. and international networks will begin to see the new logo throughout their journey — on web and digital assets, airport lobby signage and kiosks, and at boarding gates. Painting of all aircraft and ground service equipment is scheduled to be complete by 2020.

Hawaiian worked with Lippincott, a global creative consultancy, on the new identity. Hawaiian’s brand team and Lippincott spent a year studying the airline’s history, working with a committee of front-line employees, and immersing themselves in Hawaiian culture to arrive at the new design, the release said.

0 Comments

Your email address will not be published. Required fields are marked *

*

By participating in online discussions you acknowledge that you have agreed to the TERMS OF SERVICE. An insightful discussion of ideas and viewpoints is encouraged, but comments must be civil and in good taste, with no personal attacks. If your comments are inappropriate, you may be banned from posting. To report comments that you believe do not follow our guidelines, send us an email.