HTA releases study on alternative accommodations
HONOLULU – The Hawaii Tourism Authority said that two studies, commissioned by its Tourism Research Division to assess the impact of alternative accommodations in Hawaii, have been posted on its website and are available to the public for review.
Daniel Nahoopii, HTA Director of Tourism Research, noted the studies, “Hawaii’s Home and Vacation Rental Market: Impact and Outlook” by JLL’s Hotels & Hospitality Group and “The Impact of Vacation Rental Units in Hawaii 2016” by SMS Research and Marketing Services, provide an independent, factual analysis of how
The current market share of visitors staying in Hawaii hotels has decreased 6 percent compared to 2000, 68 percent versus 62 percent, while total visitor arrivals have increased 23 percent over the same period.
The market share of visitors renting residential units and other alternative accommodations in the Hawaiian Islands is currently 10 percent.