This one’s an easy sell

With all the new stores opening islandwide, we thought that this book would be perfect! Every new business is selling something but especially it is selling itself. And it starts with the first person the customer sees which could be you as a salesperson or the owner.

Our bookstore is most certainly a “retail” business. We spend nearly all our open hours helping people find what they are looking for, making suggestions for people wanting something new or different, or just generally making their experience in our store one that they remember fondly. But when we started, we pretty much knew nothing about selling. So we started researching the people who kind of started it all, up to the more modern ones. We were very impressed when we came across “Retail Selling Made Easy” by Ron Martin, who also happens to live in Hawaii.

At a mere 130-plus pages, in larger font, “Retail Selling Made Easy” really gives the core basics of selling in a simple down-to-earth style. His system, “Pro-Active, No Pressure Selling” is embraced by hundreds of retailers. He makes clear the do’s and do-not’s in selling, but steers clear of the typical business psycho-jargon.

Ron started his first business with nothing (just like us!). Soon he was making millions! (like us! … well … soon!)

Says Ron, “Retail selling is the only place in selling I have seen where you can do everything wrong and still make some sales. What many retailers don’t know is how many sales that they are missing.” Wow! True that, yo!

Ron’s book has helped us find new methods to intrigue our customers, ways to keep our customers coming back more often, and become even better in helping them find more books. This simple, no-nonsense book really is “Retail Selling Made Easy”!

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Ed and Cynthia Justus are owners of The Bookstore in Hanapepe.

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