Kauai’s film industry is alive and well! In 2013, Kauai hosted 36 productions totaling $4.4 million compared to $1.3 million in 2012 and $1.2 million in 2011 with 27 and 29 productions, respectively. Productions included an independent film, four TV
Kauai’s film industry is alive and well!
In 2013, Kauai hosted 36 productions totaling $4.4 million compared to $1.3 million in 2012 and $1.2 million in 2011 with 27 and 29 productions, respectively. Productions included an independent film, four TV reality shows, dozens of TV travel shows, documentaries, commercials and print ads.
The biggest production was MTV’s “Perfect 10” (working title), which included 10 episodes of its new dating and romance reality show. Producer Travel Light Entertainment brought a cast and crew of 120 and employed 40 local hires during its six weeks on Kauai. Expenditures for this project were nearly $4 million. The premier titled “Are You the One?” is slated to air on Feb. 21.
Kauai was abuzz for a short while early last year when a Hollywood scout spent several months on island searching for potential locations for Jurassic Park 4.
News recently surfaced, however, on official sites and blogs announcing that JP4 (now called “Jurassic World”) will be filmed in Louisiana and Hawaii this year. with exterior scenes to be shot on Kauai.
Reality TV
Two episodes each of HGTV’s (Home & Garden Television) reality shows “House Hunters” and “Hawaii Life” were filmed on the Garden Isle in 2013. The shows are about Mainland couples and families finding dream homes in Hawaii. Check out their Kauai shows later this month – “House Hunters,” Jan. 15 and “Hawaii Life,” Jan. 24. The other episodes aired last month.
A locally-produced reality show “Saving Lives” was created and filmed last year by the husband and wife team of Serge and Jennifer Marcil. The show is about Kauai’s Junior Lifeguards and features a number of Kauai’s talented youth.
In February and March, the cast and crew of an Indie movie titled “Endeavor” spent three weeks on Kauai. The show was produced by Jump Shot Films of Seattle and is set to premier this summer.
Commercials
TV commercials that captured the serenity and beauty of Hanalei and the North Shore include: Maui Jim (expenditures totaled $150,000); HMSA; Hyundai and First Hawaiian Bank. In July, Tommy Bahama did a fall fashion shoot for a print ad. TV crews from Germany, Japan and England also spotlighted Kauai, while a crew from Australia filmed a live broadcast of NBC’s “Today Show Australia” from Kalapaki Beach and Princeville.
Japanese productions
Kauai continues to attract Japanese productions including travel shows and documentaries. Last March, TBS (Tokyo Broadcast System) filmed “Best Hotels,” an exclusive 90-minute TV travel show filmed on high definition and aired on BS channel (broadcast by satellite) to millions of viewers around the world. The show featured Ocean Resort Villas at Westin Princeville; St. Regis Hotel at Princeville; Sheraton Kauai Resort and Koa Kea Hotel in Poipu. In May, a beauty tip episode for “Good Morning Japan” was also filmed on Kauai.
A film crew for NHK (Japan Public Television) spent three weeks on Kauai in October and November and produced “Earth’s First” (Chikyu Ichi), a 60-minute documentary about Kauai’s abundant rainfall.
The show featured Mt. Waialeale, Alakai Swamp, the impact of rain on taro growers and other farmers and offered advice on how to manage and survive flood conditions. It aired nationwide in Japan in December.
Last February, a crew spent five days scouting Kauai locations and resources for a Japanese movie titled “Rain” (working title), which is based on a short story by one of Japan’s most prolific writers Haruki Murakami. Recently, a press release about “Rain” now called “Hanalei Bay” announced that Hawaii producer Jason Lau (“Tempest” and “Beyond the Break”) was contracted to write the English script for the movie.
Magazines
Kauai also attracted many high-profile Japanese magazines including: “Dazzle,” a lifestyle, fashion and business publication for successful business women; “Scape,” which is geared for parents of college students; and “Agora,” Japan Airlines’ in-flight magazine for its executive class passengers, all which covered movie locations on Kauai.
Agora had 12-full pages of movie locations on Kauai including “The Descendants,” “Pirates of the Caribbean,” “Blue Hawaii,” “Jurassic Park,” “Thornbirds,” “King Kong” and others. The newly updated “Resort Kauai,” Japan’s largest travel guidebook, has six pages exclusively about movies filmed on Kauai.
Film festival
Other film-related news in 2013
After a seven-year hiatus, Hawaii International Film Festival returned to Kauai in October with 16 feature and independent films at three venues: historic Waimea Theater, Kukui Grove Cinema and St. Regis Hotel in Princeville. One of the highlights was the screening of Hawaii-made movie, “The Haumana” which showed at Waimea and St. Regis Hotel to packed houses. Both screenings included a Q&A session with the writer, director and actor Keo Woolford.
“The Haumana” won the Audience Choice award as HIFF’s best narrative film. Robert Lambeth, deputy director of HIFF and Kauai Visitors Bureau were key supporters in bringing HIFF back to Kauai. Lambeth was recently named as the new executive director for HIFF, succeeding Chuck Boller who will become director of fundraising for HIFF.
‘Movie Book’
“The Kauai Movie Book” by Chris Cook was updated for the first time since it was published in 1996. The new edition has more than 30 pages of photos and information about the most recent movies filmed on Kauai including: “Soul Surfer,” “Tropic Thunder,” “Avatar,” “Pirates of the Caribbean: On Stranger Tides,” “Just Go With It” and “The Descendants.”
Destination, Kauai
Hawaii’s film commissioners along with film commissioners from around the world attended the annual Association of Film Commissioners International Locations Expo and Tradeshow in Los Angeles in June.
The event offers commissioners the opportunity to market their respective film destinations to hundreds of filmmakers and producers from Hollywood and other parts of the globe.
With the 5 percent increase approved by the Legislature last year in refundable production credit across the board for all film productions in Hawaii, the neighbor islands now offer a 25 percent refundable credit on qualified film expenditures with a minimum of $200,000, while Oahu has a 20 percent tax credit. Hopefully, this will translate to more productions coming our way!
• Art Umezu is Kauai film commissioner.
