HONOLULU — The Kona Coffee Farmers Association is calling for a nationwide boycott of Safeway stores, alleging that the supermarket chain is tarnishing the reputation of the premium coffee grown along the upland slopes of the Big Island.
The trade association says that the “Safeway Select Kona Blend,” that reads “revel in the unmatched taste of savory beans from Hawai‘i’s Big Island,” doesn’t tell consumers what percentage of Kona coffee is in the blend – and their belief is that it’s very small.
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