Got publicity?

Lihu‘e Public Library hosts a Writer’s Workshop Series offering a unique writing topic class every quarter led by skilled Kauai writers. Workshops so far have included resume, biography, and poetry writing.

The next workshop, How to Write a Press Release, conducted by author, journalist, and public relations specialist Jan TenBruggencate, will be held on Thursday from 10 to 11:30 a.m. in the Lihu‘e Library Conference Room. Admission to the workshop is free but space is limited. You may register for the workshop by signing up at the library’s circulation desk or by calling the library at 241-3222.

Words are a most powerful tool. Armed with a message and a keyboard a good writer can touch and transform readers. This week’s Book Buzz is a sampling of writing, communication, marketing and public relations resources available at your neighborhood library. And as always, if you need more information, ask your librarian.

Happy reading!

140 Characters: A Style Guide for the Short Form

By Dom Sagolla

808-06638 Sa

This book is for those who need to make the most of their messages on Twitter, Facebook, and other social media sites. Short-form communication and constant contact is an everyday reality for public communications. This guide will help you express yourself clearly in short bursts with succinctness and clarity. See also Twitter Wit: Brilliance for 140 Characters or Less edited by Nick Douglas.

The Anatomy of Buzz Revisited: Real-Life Lessons in World-of-Mouth Marketing

By Emanuel Rosen

658.8 Ro

This smart book takes readers inside the world of word-of-mouth marketing and explains how and why it works. It shows how to generate genuine buzz both online and off, how to encourage people to talk about your products and services-and help spread the word, and how to adapt traditional strategies for today’s consumer-generated media. See also Malcolm Gladwell’s fascinating book, The Tipping Point.

The Fact Checker’s Bible: A Guide to Getting It Right

By Sarah Harrison Smith

808.027 Sm

We are all overwhelmed with information that claims to be factual. Follow experienced checker Sarah Harrison Smith to learn the methods and practices of getting it right: read for accuracy, determine what to check, research the facts, assess sources, check quotations, understand legal liabilities and avoid plagiarism. You may also be interested in Cite It Right: The SourceAid Guide to Citation, Research, and Avoiding Plagiarism by Tom Fox.

Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars

By Jay Conrad Levinson

659 Le

The internet has not only changed the vastness of services and products available to consumers, but it has also significantly changed the way businesses communicate with their buyers. Use this guide to get the right product to the right customer at the right time. Get the word out about your product, program or service without the cost of a big budget campaign. See also Six Steps to Free Publicity by Marcia Yudkin.

How to Publish Your Newsletter: A Complete Guide to Print and Electronic Newsletter Publishing

By Carol Luers Eyman

070.175 Ey

For businesses, nonprofit organizations, professional associations, hobby groups and clubs, newsletters can provide a highly effective way to educate, motivate, sell, raise funds and promote. This is a comprehensive user-friendly guide to creating, maintaining and marketing an effective and cost-efficient newsletter. It includes step-by-step instructions for every phase of electronic or print publication. You may also want to consult The Columbia Guide to Online Style by Janice R. Walker.

Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business

By Lynda Resnick

658.8 Re

This inspiring, funny, and thought-provoking autobiographical sharing of marketing secrets is a useful and practical book for any entrepreneur. From marketing tips to insights on brand authenticity in the Internet era, Resnick focuses on finding the truth to set brands free and break through in a cluttered marketplace. See also The Marketing Plan: How to Prepare and Implement It by William M. Luther or Guerrilla Marketing for Nonprofits by Jay Conrad Levinson.

The Wall Street Journal Guide to Information Graphics: The Dos and Don’ts of Presenting Data, Facts, and Figures

By Dona M. Wong

658.452 Wo

In an increasingly data-driven world, learn how to make data come alive and tell the truth in an engaging way. Software makes it easy to produce graphs and charts but won’t stop you from making bad graphics. Using a blend of data analysis and graphic design, Wong provides this great reference for anyone who needs to effectively convey quantitative information using graphs to create simple and powerful presentations. See also Visual Explanations: Images and Quantities, Evidence and Narrative by Edward R. Tufte.

Writing Essentials: Exercises to Improve Spelling, Sentence Structure, Punctuation, and Writing

By Paige Wilson

808-042 Wi

This self-study text offers writing exercises to reinforce coherence, recognize and craft grammatically correct sentences, and practice in writing and proofreading

See also Writing to Change the World by Mary Pipher, the New Writer’s Handbook edited by Philip Martin, or the latest edition of Writing Well by Donald Hall and Sven Birkerts.

• Carolyn Larson, head librarian at Lihu‘e Public Library, brings you the buzz on new, popular and good books available at your neighborhood library. Book annotations are culled from online publishers’ descriptions and published reviews.


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