LIHU‘E — Hawai‘i’s lodging industry continued to show signs of recovery in January with “solid gains” across all islands and classes of properties compared to the same month last year, a recent Hospitality Advisors monthly report said. Statewide, the average
LIHU‘E — Hawai‘i’s lodging industry continued to show signs of recovery in January with “solid gains” across all islands and classes of properties compared to the same month last year, a recent Hospitality Advisors monthly report said.
Statewide, the average daily room rate (ADR) rose 7 percent to $188.95, the average revenue per available room (RevPAR) increased 20 percent to $140.77 and occupancy climbed to 75 percent, 8 percentage points higher than January 2010.
Kaua‘i’s gains in ADR, RevPAR and occupancy were the lowest among all of the islands, Hospitality Advisors said.
ADR for Kaua‘i rose 1 percent to $196.88, RevPAR increased 9 percent to $115.57 and occupancy progressed 4 percentage points to 59 percent.
“Although the market remains well below its historical peaks, the January results were quite encouraging,” said Hospitality Advisors president and CEO Joseph Toy of Hawai‘i’s performance.
“In particular, the strengthening in room rates over the past several months was welcomed news and is a major turning point in Hawai‘i’s recovery cycle. While we remain optimistic for 2011, the recovery will continue to be a lengthy process given the extent of the fall in demand and pricing discounts that the market had to absorb over the past three years.”
Hawai‘i’s greatest gains in ADR were in the budget class lodgings category with a 16 percent increase to $99.55, but it had the lowest gains in occupancy of just 3 percent. Midprice hotels showed the greatest increase in occupancy of 10 percentage points. Economy lodgings had the largest increase in RevPAR of 26 percent to $80.79.
January was the 14th consecutive month of occupancy gains for Hawai‘i, which Hawai‘i Tourism Authority attributes to a 12 percent increase in visitors days.
The Department of Taxation collected $24.9 million in Transient Accommodations Taxes during January, which is a 23 percent increase over the same month last year.
Hospitality Advisors’ report is based upon voluntary survey results compiled by Smith Travel Research.
The survey is comprised of 83 percent of lodging properties across the state, not including timeshares and vacation rentals.
