LIHU‘E — The goals are simple: increase sales and improve traffic. Charleen Navarro, marketing class instructor at Kaua‘i High School, said people can see the difference when they drive down Rice Street. Thirty-two students from the class started their project
LIHU‘E — The goals are simple: increase sales and improve traffic.
Charleen Navarro, marketing class instructor at Kaua‘i High School, said people can see the difference when they drive down Rice Street.
Thirty-two students from the class started their project last week to improve four show areas at the Salvation Army thrift store with the goal of increasing sales and improving traffic through the facility on Rice Street. Additionally, the students hope the show areas will help increase donations to the thrift store.
“The entire project is going to take four class periods and should be completed by lunch, Tuesday,” Navarro said.
The show window project was started last year by Navarro and based on a successful outcome, renewed the project with a fresh group of students that range from grades 10 through 12.
“Apparently, it’s working,” Navarro said. “One of the windows had a music theme to it, and while the students were working on it, there was a piano and a drum set that were supposed to be part of the display, but it got sold.”
To augment the display, Navarro said students were planning on stringing up old record albums from the ceiling, adding to the paper musical notes that spanned the show area.
Another theme involved global recycling from the mountains to the sea, the students involved in that area utilizing paper cutouts to emphasize the theme, and using thrift store goods to embellish the display.
“When we started out, we got sales figures from the thrift store on what they do on a slow day as well as how many people go through the store,” Navarro said, noting the project generates topics for discussion in the classroom. “The primary goal is to increase sales by 25 percent based on the store’s figures. Hopefully, the windows will help increase foot traffic through the store and bring awareness to people that they can recycle by donating their usable but unused items to the thrift store.”
The displays complete, Navarro said the students will maintain them periodically and also monitor the effectiveness of the project.
