Saturday, 5th Gospel Christian book and gift shop will be exhibiting a collection of T-shirts that promote Christian values and positive messages. “It is said that a shirt is read over 3,000 times before it gets tossed. We have seen many people wearing shirts with negative messages that can ultimately promote racism, hate, and pride. It is our heart’s desire to be able to promote apparel that can positively influence someone’s life,” states co-owner of 5th Gospel, Leah Alisna-Ragsac.
The idea of using clothing or bumper stickers to promote ideologies of all faiths, political and social movements is not a new concept, but is effective in engendering responses from people who agree and disagree with whatever is being advertised.
“Think about it … you can wear a shirt, be standing in a line at the grocery store and the guy in the back of you can read it and be touched. So we say, ‘Change your shirt, change the world,’” said Alisna-Ragsac.
With the continual multitude of advertisements clogging up our visual horizon, some may feel wearing ‘philosophy’ only undermines its seriousness, but 5th Gospel feels the messages can help slowly change the tide and influence people.
“We will be showcasing our new lines of apparel with live mannequins — local teens have volunteered to be models and just like mannequins, our models will stand still — or at least try to,” Alisna-Ragsac said.
The store owners invite Kaua‘i to come and check out their new, positive fashions on Saturday at Kukui Grove … talk about a real ‘fashion statement.’