Business News & Notes for Sunday, march 11, 2007

• Kauai Green Business Initiative Award sponsored by Kapa‘a Rotary

• Shaw appointed director at Hawai‘i Small Business Development Kauai Center

• Acquisition creates largest full-service marketing co. in Hawai‘i


Kauai Green Business Initiative Award sponsored by Kapa‘a Rotary

The Rotary Club Of Kapa‘a wants to give credit to local business owners who went beyond environmental compliance to adopt and exemplify best practices in the past 12 months, with recognition awards given in May.

Awards will be made in 10 Categories: Hotel, retailer, activity, builder, home business, grower, tech, energy, non-profit and restaurant.

Local businesses should have a track record in these five areas:

• Efficiently using raw materials/supplies

• Managing waste responsibly

• Managing shipping/handling responsibly

• Saving water

• Saving energy

Entrants should detail the actions taken within the business.

For example:

• Changed light bulbs to energy efficient equivalents

• Installed a solar thermal water heating system

• Introduced a green travel plan

• Reused incoming packaging to send out products or returned it to supplier

• Changed supplier to source goods locally

Businesses should also show how changes introduced to reduce environmental impact have benefited the economic performance and long-term success of the company. Where relevant, identify where the actual cost savings have occurred, and if possible, quantify these savings. For example:

• Amount of electricity saved per year

• Amount of gas/diesel saved

• Increase in waste recycled, as a percentage increase and /or in lbs.

• Annual waste disposal costs reduced by 5 percent, resulting in a saving of $750

• Selling of retrieved scrap metal, generating an income of $300 per week

• Reduction in pesticide used, as a percentage reduction and /or in lbs.

• Volume of water saved, as percentage saving and /or in gallons

All businesses seeking consideration for the 2007 Awards must file their Initiative Description and Outcome form no later than Thursday.

A short list of applications will be selected in each category by the judging panel (made up of representatives of the Rotary Club of Kapa‘a).

A site visit will be made to each short-listed business to see the initiatives in place and gather further details of the activities undertaken. The judging panel will meet to consider the short-listed applications.

Award winners will be announced at the Annual Kaua‘i Green Business Initiative Award Dinner in May.

Contact Rodney Pascua, club service co-chair at 822-4432


Shaw appointed director at Hawai‘i Small Business Development Kauai Center

The Hawai’i Small Business Development Center appointed in October Diana V. Shaw as the Kaua’i Center Director.

The SBDC is a partnership program between the University of Hawai’i at Hilo and the U. S. Small Business Administration that provides small business with free resources to start a new business or expand an existing one.

As director, Ms. Shaw will provide small business clients on Kaua‘i with counseling, training, education, and other specialized services.

Shaw’s appointment as the SBDC director brings to the small business community over 25 years of business management and community development experience.

She is originally from Upstate New York, but relocated to Kaua’i in September 2003. She has a master’s of business administration from St. John Fisher College and a master’s in public health from the University of Rochester; both colleges are located in Rochester, N.Y.

She also recently completed her doctorate in social policy from Brandeis University in Waltham, Mass., in February.

Shaw’s community involvement includes: founding board member of the Kaua‘i Health and Wellness Association; member on the Kaua’i Workforce Investment Board of Directors; the mayor’s health team; and the Kaua’i Economic Development Strategy Committee.

She is also a member of Hui o Laka (Koke‘e) and Halau Hula O Leilani.

She and her husband, Michael, recently received the One Person Can Make A Difference, Group Category, 2006 Award from Hui o Laka of Koke‘e.


Acquisition creates largest full-service marketing co. in Hawai‘i

McNeil Wilson Communications, Inc., (MWC) and its sister company Laird Christianson Advertising, Inc., (LCA) announced Friday the signing of an agreement to acquire Starr Seigle Communications, Inc. (SSC).

The asset purchase will be handled through a newly formed holding company of which Dennis Christianson will be CEO. The terms and price of the transaction, as well as the conditions to closing, were not disclosed.

The joining of these prominent Hawaii agencies with industry leading practices in advertising, public relations, research and interactive will create the largest full-service marketing company in the islands, with annual gross capitalized billings of over $90 million and more than 140 employees. No client conflicts or employee layoffs are anticipated.

“We are in the process of creating a marketing powerhouse that will deliver substantial value for our clients and new opportunities for our employees,” said David McNeil, a founding partner in MWC and chairman of the new holding company, in a news release. “Starr Seigle is a tremendous agency with a great legacy. A major benefit of this union will be the impressive capabilities and talented people that are being brought together in a single organization.”

Representative clients of the new company will include Marriott International, Hawaiian Airlines, American Savings Bank, Hawaii Visitors and Convention Bureau, Kaiser Permanente, Symantec, The Ritz-Carlton Club and Residences, Centex Destination Properties, Na Hoku Jewelers, Sony Hawaii, and the Kaua‘i Visitors Bureau.

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