Founder of Wala‘au television Dickie Chang took a commercial break recently to thank all of his sponsors for their support over the years.
“Even with our humble beginnings and the challenges to stay alive, we continued to believe in our format that positive good news, smiling faces and the aloha spirit would appeal to the public,” Chang told the crowd at Gaylord’s last week that had assembled at his invitation for a sponsor’s lunch.
Chang attributes his success to the positive entertainment/talk show format. Wala‘au means “talk story” in Hawaiian, and that is how Chang approaches all of his subjects, with his punctuated, sing-song style reminiscent of radio announcers of old.
“We don’t take the hard angles like the news stations,” Chang said at the lunch. “We won’t shoot the grieving families or the property destruction.”
Wala‘au prefers to emphasize the positive side of stories and to look for the good news around the island. Chang admittedly says the station will “soft pedal” the harder stories.
The Web site calls the programming “Kauai’s number one, locally produced, islandwide cable television show. Wala‘au is a positive, upbeat, one-hour program that captures the energy and essence of the Garden Island.”
Using that format, Chang covers a wide variety of topics and conducts his interviews with a flair that lives up to the show’s name.
“Some 12 years, over 600 shows and 3,000 featured segments later, we are still here, very thankful and very excited about our future, especially given our continued partnerships with our friends in the media,” states Larry Lee, one of Chang’s right-hand men, in a press release.
To see what’s on this week on Wala’au, log on to their Web site at walaau.com or dickiechang.com.