Publisher gives ‘edge’ to working professionals

A new magazine, Pacific Edge, highlights Hawai‘i’s current trends in business, culture, lifestyle and art, and is the brainchild of Kaua‘i native and Kaua‘i High graduate Naomi Hazelton.

The current edition features Kaua‘i‘s popular golf courses, and includes a story on young professional Matt Humphreys of the Grand Hyatt Kauai Resort & Spa. Artists Anna Halldin-Maule and Tom Maule are on the cover, highlighted by the photography of Sara Wall of Kilauea.

Hazelton said they will feature professionals from the Outer Islands in every issue.

Since the cover couple is from Kaua‘i, they decided to launch the magazine on the island. Hazelton and co-publisher and fiance Jamie Giambrone wrapped their Kaua‘i launch of the magazine at the Blossoming Lotus restaurant in Kapa‘a earlier this week.

Pacific Edge is the result of Hazelton’s defending of her practicum while earning her master’s in corporate communications at Hawaii Pacific University.

What she essentially had for her practicum was a 64-page, glossy magazine focusing on business people between the ages of 22 and 39. She and Giambrone realized they were on to something, and so began the early stages of Pacific Edge.

“There was a high demand there among all the 30 print publications here,” Hazelton said. “It’s a cutting-edge, lifestyle publication that specifically spotlights young professionals who are up-and-coming in Hawai‘i.”

Giambrone said that all the work and foundation for the first issue came from Hazelton.

“The groundwork had been laid out,” he said. “We presented the mock ups and laid it out. We just kind of took the mock ups and really took off from there.”

To get Pacific Edge to stand out from other publications, Hazelton and Giambrone decided to directly mail the heavy, high-quality, all-color magazine to Hawai‘i businesses.

Copies can also be found on the newsstands, at Borders Books, Music, Movies & Cafe in the Kukui Marketplace in Lihu‘e, and at other bookstores and other outlets.

They’ve also decided on having multiple-issue launches at different venues throughout the state.

“If you’re on Kaua‘i, we just had the launch at the Blossoming Lotus. The next one might be somewhere in Po‘ipu,” Hazelton said.

“That way we’ll be reaching the different demographics in addition to the direct mailing.”

Hazelton said she hopes young professionals will be able to network through this publication.

They’ve sponsored business associations such as the Public Relations Society of America Media Blitz and supported the Sales and Marketing Executives International Salesperson of the Year banquet.

The magazine is published out of Honolulu.

Their Web site, thepacificedge.com is still in the works, but for a subscription, e-mail subcribe@thepacificedge.com.

• Lanaly Cabalo, lifestyle writer, may be reached at 245-3681 (ext. 237) or lcabalo@kauaipubco.com.

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