Get into the slow lane, red-dirt shirts.
Justin Graham has emerged from the ashes.
His Raised from the Dead line of clothing is autobiographical, while his Beautiful line reflects his love for his new island home, surroundings, and, also, his gratitude for a second chance at life.
Graham, who recently moved to the island and in January began selling T-shirts with both logos at various stores though his limited liability company, is glad to be alive, and even happier to be in business, living in paradise on the North Shore, after surviving a horrific crash that he says helped him turn his life around.
Graham, 23, was going around 100 mph in Monterey, Calif., when his truck hit a tree. He was thrown 65 feet from the vehicle, suffered massive injuries, and by all accounts should be dead today.
But he survived. Hence, the Raised from the Dead (RFTD) clothing line, complete with a mummy logo.
He moved to Kaua’i to restart his life, to recover physically and mentally, and start something new, he said.
From a rented home in Kilauea, he is designing “American apparel,” shirts and shorts, which are now available at Nukumoi Surf Company in Po’ipu, The Root in Kapa’a, and Ginger Boutique, and other locations.
While he is in the process of establishing two Web sites for his new endeavor, he isn’t interested at present in selling his wares in cyberspace, he said.
“I kinda just want to get them in the stores,” said Graham, who has friends on the Mainland who are working to get the apparel in stores in Los Angeles, Chicago and San Francisco.
The design, manufacturing and printing are all done on the island. “Everything’s home grown,” he said.
While the new shirts and shorts are still fresh on select local-store shelves, he is hard at work designing a new style of apparel, with a Hawaiian, surfer-based theme, he said.
For more information, call 828-1452, or e-mail him at email@example.com.
- Paul C. Curtis, associate editor, may be reached at 245-3681 (ext. 224) or firstname.lastname@example.org.