Local Industry for Sunday — February 26, 2006

New interisland carrier gets busy

  • Mesa Air Group, Inc. (NSADAQ: MESA), which is scheduled to begin interisland air service in Hawai’i in the second quarter of 2006, has secured the advertising and public relations services of two Hawai’i-based companies, Hendrix Miyasaki Shin Advertising, Inc. and Bright Light Marketing Group, according to a press release.

Mesa officials said they recognize and embrace the uniqueness of Hawai’i’s culture, and aim to satisfy the needs of Hawai’i residents and interisland travelers by offering a more-affordable flying alternative without sacrificing customer service. Mesa is scheduled to begin Hawai’i interisland airline service the second quarter of 2006 to Honolulu, Hilo and Kona on the Big Island; Lihu’e, and Kahului, Maui.

“Our goal is to offer local traveling families, friends and business people the highest quality service with the aloha spirit, at the lowest fares available,” said Jonathan Ornstein, chairman and chief executive officer of Mesa Air Group, Inc. “We have a strong belief that Hendrix Miyasaki Shin Advertising, Inc. and Bright Light Marketing Group will help us gain the confidence and support of Hawai’i travelers and visitors,” he added.

“We’re pleased to be working with the dynamic team of professionals at Mesa,” said Lynette Lo Tom, president and chief executive officer of Bright Light Marketing Group.

Mesa leaders currently operate 181 aircraft with over 1,050 daily departures to over 165 cities, 45 states, the District of Columbia, Canada and Mexico. Mesa operates as America West Express, Delta Connection, US Airways Express and United Express under agreement with America West, Delta Air Lines, US Airways and United Airlines, respectively, and independently as Mesa Airlines.

The Company was founded in 1982 by Larry and Janie Risley with one airplane in New Mexico, and now has approximately 5,000 employees and generates revenue in excess of $1 billion annually. Mesa leaders are members of the Regional Airline Association and Regional Aviation Partners. For more information, visit www.mesaair.com.


Lisa Green is in at Young Brothers

  • Young Brothers, Limited officials in a press release announced the hiring of Lisa M. Green for the position of manager of marketing, customer service and sales. Green’s primary responsibilities include marketing, customer service and sales, which entail planning, directing and coordinating the marketing of Young Brothers through sales representatives and the customer-service department in order to deliver great inter-island customer service.

“Lisa brings nearly 25 years of national and international marketing and management experience to Young Brothers,” said Vic Angoco, vice president and general manager. “Her extensive knowledge of pricing strategies, sales, finance, trade statistics and logistics makes her valuable to our organization. We’re very pleased to welcome her to our team, and look forward to her contributions to our commitment to excellent customer service,” he added.

Green most recently held the positions of executive vice president and co-owner of Media Solutions Consulting Group in Tampa, Fla., where she was responsible for new-business development, rate analysis, market positioning solutions and pricing for clients. Prior to her employment with Media Solutions, Green spent 22 years with C.P. Ships, where she served as corporate vice president, customer service. Previous positions with C.P. Ships include vice president of marketing/pricing, director of business development and sales manager.

Green holds a bachelor’s degree from the University of New Orleans. Other accreditations include certificates in project management and change-management course instruction, as well as extensive training in leadership and presentations.


Realtors’ scholarships available

  • Leaders of the Kauai Board of Realtors recently announced that applications are available online and through school counselors for the Fifth Annual Scholarship Program. For applications and information, go to www.kauairealtor.com, or see a guidance counselor at school. The application deadline is April 1.

Seed companies host Business After Hours

  • Officials at Pioneer Hi-Bred International, Inc. and Syngenta Seeds host a Kaua’i Chamber of Commerce Business After Hours function Tuesday from 5 p.m. to 7 p.m. at Waimea Plantation Cottages. There will be pupus, refreshments, live entertainment, door prizes, and more. The cost is $10 for Chamber members, and $20 for all others. Call 245-7363 for more information.

Arnoldus is speaker at Chamber dinner

  • Clint Arnoldus, chief executive officer of Central Pacific Bank, is the keynote speaker at the Kaua’i Chamber of Commerce quarterly general membership meeting, set for March 9 at the Sheraton Kauai Resort in Po’ipu. Registration and no-host cocktails begin at 5:30 p.m., with a buffet dinner at 6:30 p.m. The cost is $46 per person for Chamber members, and $66 per person for guests. Call 245-7363 for more information.

Royal Hawaiian Movers blessing coming

  • Officials at Royal Hawaiian Movers in the Lawai Cannery complex host a Kaua’i Chamber of Commerce Business After Hours function March 14 from 5 p.m. to 7 p.m., doubling as a blessing and grand-opening ceremony for the business new to Kaua’i. There will be food, drinks, door prizes, live entertainment, and much more. The cost is $10 per person for Chamber members, and $20 for all others. The registration deadline is March 7. Call 245-7363 for more information.
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