HTA’s Johnson named to U.S. tourism board

Rex Johnson, president and chief executive officer of the Hawaii Tourism Authority, has been named to the U.S. Travel and Tourism Advisory (USTTA) Board.

Johnson is one of only 15 board members nationwide, and the only member from Hawai’i.

United States Secretary of Commerce Carlos M. Gutierrez announced the appointment.

The USTTA Board was created in 2003 to advise the Secretary of Commerce on the design, development and implementation of an international advertising and promotional campaign to encourage individuals to travel to the United States.

In 2005, the mission of board members was expanded to include advising the secretary on national tourism strategy, and government policies and programs that affect the United States travel and tourism industry.

The USTTA Board members also provides a forum for discussing and proposing solutions to industry-related problems.

Johnson’s term will expire on Sept. 21, 2007.

Other USTTA Board members include the chairman of Walt Disney Parks and Resorts, the vice chairman of American Express, the chief executive officer of Marmot International, Inc., the chairman and chief executive officer of Enterprise Rent-A-Car, and the chairman and chief executive officer of United Airlines.

The Hawaii Tourism Authority was created in 1998 to ensure a successful visitor industry well into the future. Its mission is to strategically manage the growth of Hawai’i’s visitor industry in a manner consistent with its economic goal, cultural values, preservation of natural resources and community interests.

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