Kaua’i stars in national advertising campaign

WAILUA — The sky was blue, the sun was shining, but the popular Lydgate Park pool was deserted Friday.

Meanwhile, 10 Subway champions from throughout the nation were working with Subway national spokesperson Bethany Hamilton of Princeville as cameras rolled for the filming of a national commercial that will start appearing starting in January.

Eddie Abubo of Hanalei, owner of Kauai Productions, said the filming of the national ad involves representatives of three different agencies, including bLittle & Co. of New York, Rum Productions out of New Orleans, and Kauai Productions.

Abubo explained that, earlier in the year, Hamilton had flown to New York for filming of a segment there, and as a national spokesperson for Subway, was also on hand at the filming of the Lydgate Park segment. AJ Aleong is one of those coaches, and said that he just won the world championship in triathlon, the first time that an American had accomplished this feat. Aleong said that he is looking forward to trying out for the Olympics in this sport shortly.

Andy Potts was one of the triathletes in the 2004 Olympics, and was another of the coaches, along with Rachel Sears, who came over to assist in working with the athletes, who are ages 8 to 12.

Abubo said the field of Subway champions are all proficient in their respective sports, and include stars in gymnastics, triathlon, fast-pitch softball, and even a fencer. Chris Dumpert of the Subway corporate office was also part of the crew supervising the production, and was impressed by how well-known Subway is on the island.

“We were on a cab here, and when the driver found out I worked for Subway, he immediately rattled off one of our slogans,” Dumpert said.


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