Hilo Hattie kicks off anniversary

O‘AHU — Hilo Hattie celebrates 40 years of Aloha with an in-store anniversary sale that began Oct. 17 and runs through Nov. 2. Adding to the celebratory events will be the “Hilo Hattie $40,000 Giveaway Sweepstakes” featuring $40,000 worth of Hilo Hattie labeled fashions.

Beginning on Sept. 1 through Dec. 31, visitors and residents can enter to win the “Hilo Hattie $40,000 Giveaway Sweepstakes” at any Hilo Hattie store or online at HiloHattie.com. The winner will receive $4,000 worth of Hilo Hattie labeled fashions each year for 10 years, for a grand total of $40,000 in Hilo Hattie labeled garments. The winner will be announced on Friday, January 9, 2004.

During the in-store anniversary sale from Oct. 17 through Nov. 2, customers will enjoy numerous discounts such as “50 percent off selected prints” and “buy one Hilo Hattie labeled adult garment and receive the second at 50 percent off.”

Shoppers will also delight in a nostalgic throwback to 1963, the year the company was established. For the first time ever, items will be on sale with prices starting at $19.63, including Hilo Hattie’s most popular print, selected men’s Bamboo Cay garments, selected women’s knit Banana Bay garments and Hawaiian Host and Hilo Hattie candy packs.

In addition, selected Maui Divers jewelry will be 40 percent off. Check for additional in-store events at HiloHattie.com.

“We’ve been very fortunate to maintain such a high level of success over our 40 years of business here in the Islands and on the mainland,” said Paul deVille, President and CEO of Hilo Hattie. “We think 40 years of doing business is something to celebrate and our 40th anniversary sale is just one way we’re thanking our customers, whether it’s their first time shopping with us or they’ve been long-time, loyal customers of Hilo Hattie. We’re also going to have some fun with this, including rolling prices back to days gone by, including selling some of our most popular garments for $19.63, also the year we began in business.”

Hilo Hattie is the world’s largest manufacturer of Hawaiian, resort and casual fashions, offering hundreds of exclusive prints and styles that each cater to different lifestyles, from its crazy Life is a Luau and sophisticated Contemporary Aloha Lifestyles to subtle Island Traditions and youthful Surf’s Up lines.

As Hawai‘i’s leading retail source for Hawaiian and Island Lifestyle products, Hilo Hattie also offers a myriad of merchandise items, including Hawaiian housewares, party favors, gourmet products, T-Shirts, beauty products, chocolates, Hawaiian coffee, and Hawaiian music and books.

Established in 1963, Hilo Hattie is a division of Pomare, Ltd. Hilo Hattie currently operates nine stores on all major Hawaiian Islands, including the seasonal “Kama’aina Collection” store location at Ala Moana Shopping Center, as well as stores in Orange, California; Tempe, Arizona; Miami, Florida; Las Vegas, Nevada; and Orlando, Florida. For more information, call (808) 524-3966 or visit http://www.HiloHattie.com.


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