‘Re-launched’ local business aims to help others produce attractive, readable print ads

What better way to re-launch a local business than with a free offer to other local businesses, figures Linda Greenhow, graphic designer and owner and operator of Kaua‘i Design Graphics.

We can think of one extremely relevant local publication in which to test her 22-point checklist for planning effective do-it-yourself print projects.

Greenhow is offering her Print Promotions That Work checklist free to interested business owners and decision-makers, which along with her own, personalized approach to doing business encourages people to think “outside the box,” she said.

“While thinking outside the box is often a great approach to creative problem-solving, in layout of ads, brochures, flyers, rack cards and other collateral materials, you need a good reason to break the time-honored rules of design,” she reasons.

The checklist examines the identity or branding of the business, and the objectives, concept, layout and overall impact of the piece.

“My goal,” says Greenhow, “is to share a bit of what I’ve learned about what makes for attractive, readable, well-organized business collaterals.

“Most of us have computers nowadays, and access to fonts, clip art and page-layout software,” she continued. “What doesn’t come with the hardware or software is an awareness of the principles that designers and typographers have developed over the years to create professional printed pages.”

Greenhow also offers free, no-obligation consultations, and brings her services, from concept to completion, to clients’ doorsteps, taking advantage of fax and e-mail for project updates and proofs.

With her laptop computer and digital photography set-up, she can take some components of the design studio on the road and collaborate on location.

“Meeting with clients at their work sites saves them time, while giving me an opportunity to get a feel for the character of the business and the product or service they offer,” she said.

“That way, I can better capture and deliver the message to their potential customers. It also lets me see what strategic branding is already in place, while exploring current communication goals with them,” said Greenhow.

“Generous use of a company’s signature (which may include a logo, a tagline and certain typestyles and colors) develops name recognition in the marketplace. It gives the customer a clear, consistent message, inspiring trust and building loyalty,” she continued.

“And it gives the company a sense of integrity, stability, credibility and professionalism.”

Greenhow brings over five years of freelance design experience to the table, formerly operating the Say it with Style! graphic design business in California’s Napa Valley. Since its inception in 1996, the design studio has specialized in logos, branding packages, and results-oriented promotions for small businesses and events.

Re-locating to Kauai in 2001, Greenhow set the gears in motion for Kaua‘i Design Graphics, but delayed launching the business in the aftermath of the Sept. 11, 2001 events, taking a temporary career detour into the Workwise! program in the Workforce Development Division office of the state’s Department of Labor and Industrial Relations.

“Now that the economy is looking better and I am more integrated into the community, I am pleased to introduce my services to local businesses and event planners,” she smiled.

“I try to communicate with clean, impactful visuals and language that engage the reader and inspire to action.”

Anyone interested in a free copy of Print Promotions That Work may call 822-0055, or e-mail linda@kauaidesign.com. The checklist can be e-mailed, t-mailed (traditional mail), or personally delivered.

She is also offering free introductory consultations.

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