Hawaiian Airlines simplifies travel with enhanced web site

New fare display makes pricing transparent. Hawaiian Airlines has introduced its newly redesigned website, http://www.HawaiianAir.com, and a new pricing system that makes it quick and easy for customers to shop for the best combination of flights and fares.

The new site also offers online seat selection for Hawaiian’s long-haul flights, streamlined booking of multiple segments and a new function that allows travelers to download Hawaiian’s flight schedule into hand-held personal digital assistants (PDAs).

The site’s pricing system displays Hawaiian’s new three-tier fare structure – “Super Saver,” “Saver” and “Anytime” fares – along with availability of each fare for up to six flight options once users indicate route and date information, all in one page. The result shortcuts what used to be up to a 12-step search process into a single step. The three-tier Super Saver/Saver/Anytime fare structure has been applied to all of Hawaiian’s scheduled flights, giving consumers the ability to see clearly and choose from all available fares in a single screen.

In conjunction with the redesigned Web site, Hawaiian has introduced new interisland fare levels designed to spread consumer demand more evenly across available seat capacity.

Hawaiian’s interisland Super Saver fare has dropped from $69 (including fuel surcharge) to $67 all-inclusive; its Saver fare increases from $73 to $75; and its Anytime fare increases from $78 to $85. In addition, the company has eliminated all advance purchase requirements from its pricing and instead will use its automated yield management system to regulate the availability of fares on every flight.

Fares for travel to and from Lanai and Molokai, as well as all two-segment connecting flights are slightly higher, consistent with the higher costs incurred by Hawaiian in providing these services.

Customers calling Hawaiian’s Reservations department or any professional travel agent will be offered the same interisland or transpacific pricing options. Customers can call Reservations toll-free at 1-800-367-5320.

The new Web site’s architecture is the product of detailed analysis of leading airline and travel sites, as well as patterns of usage within its own site. The Home Page prominently features the two areas that users access most often: Reservations and HawaiianMiles, the airline’s frequent flyer program. Navigation throughout the site is simple and intuitive. Response times are significantly faster, thanks to a new server environment with scalable, virtually unlimited capacity that will allow the site to maintain its high-speed performance.

The redesigned Web site is Hawaiian’s latest initiative aimed at simplifying the travel experience for customers. On January 1, the company announced that it would accept but no longer produce paper tickets. The move to go “ticketless” was the first step in facilitating later initiatives such as the addition of automated self-check-in terminals at airports throughout Hawai’i to speed airport transits for customers.

Additional new conveniences, such as personalized booking and ticketing Web pages and online check-in from home or office are expected to debut in the next few months.

Additional information on Hawaiian Airlines, including previously issued company news releases, is available on the airline’s Web site at http://www.HawaiianAir.com

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