Now it’s really not your father’s Oldsmobile – or anybody else’s. For 103 years, Oldsmobile has been among the choices of American-made automobiles available to drivers in the U.S., making it the country’s oldest carmaker. In recent years, it’s also
Now it’s really not your father’s Oldsmobile – or anybody else’s.
For 103 years, Oldsmobile has been among the choices of American-made automobiles available to drivers in the U.S., making it the country’s oldest carmaker. In recent years, it’s also been one of the least popular. Its sales dropped 28 percent last month, and for the year they’re down 18.5 percent. The decline has come despite marketing campaigns that attempted to find new buyers with the catchphrase that Oldsmobiles are “not your father’s” car.
So General Motors announced Tuesday it will stop making Oldsmobiles after the 2002 models come out. And, in what sounded like a death knell, executives said GM would continue selling Oldsmobiles only “as long as they’re economically viable in the marketplace.” In any business, the big dog eats and the little one gets shoved away from the food bowl. The demise of a history-rich car manufacturer is further proof.
