Nike stubbed its toe

On the list of things not to associate with the glorious Summer Olympics in

Sydney, Australia, gratuitous violence is at the top. So NBC did the right

thing when it pulled a Nike athletic footwear ad from future broadcasts of the

Games.

The ad, which debuted Sunday and was archived Monday after the

television network reported receiving thousands of complaints, depicts a

distance runner fleeing a homicidal maniac hellbent on attacking her with a

chainsaw.

Nike officials said the ad used ironic humor. In reality, the ad

was stupid and in poor taste. Leave the horror genre in the theaters and

late-night cable TV where it belongs.

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